In the age of on-demand, dominance in the entertainment industry is being fought for on a somewhat unexpected battlefield. Rather than companies competing over content, they’re competing over distribution. Netflix recently cancelled each of their Marvel shows, a move many speculate has much to do with Disney’s plan to launch their own streaming service, Disney +, later on this year. With all Marvel content out the window, it’ll only be a matter of time before Star Wars starts disappearing from Netflix screens as well.
Long before the danger from Disney, however, Netflix had other heavy hitters to compete with such as HBO, who dominate drama with Game of Thrones. And so it is that countless other content providers become content producers, aligning and feuding with each other on a regular basis, each vying for our entertainment dollars.
The same can be said when it comes to our music, and soon, our podcasts. Spotify recently announced the purchase of podcast producer Gimlet Media, become the latest distributor to make a major investment in content production, and likely ushering in a new age in audio entertainment. With choices for consumers no longer depending on what they like the best but also on where they can get it, it remains to be seen just exactly what this means for the future of entertainment.
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