In a recently released press statement, MTV Entertainment Group announced a $250 million commitment to engage companies owned and operated by women and people of colour in order to produce their next three years of reality TV. The move has been applauded by some, although many say the diversification comes roughly a decade too late.
“We live in an increasingly divisive world and yet as storytellers, we believe in the power of content to give the gift of empathy and understanding,” said ViacomCBS MTV Entertainment Group president Chris McCarthy in a statement. “We’re developing our Culture Code to nurture our creative community and outline a communal set of values, respect and mutual understanding that centers around the celebration of inclusion and diversity in everything we do.”
“We are humbled to be doing it in partnership with an incredible set of organizations who have dedicated their own lives to changing the world for good,” McCarthy added.
It must be said that while MTV has long since evolved from music videos, producing a wide range of programming including reality television, much of that programming has been sorely lacking in diversity and proportional representation. It remains to be seen, however, if a more diverse offering will lead to a more diverse audience, or if it will have any effect at all for the struggling network.
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